Following my third year of college, I took a digital marketing course through Forge, a Charlottesville-based, community-owned organization that teaches in-demand tech skills to students across the country. As a part of this course, four other classmates and I were tasked with rebranding a company of our choice. We elected to work with Anzo, a mediterranean restaurant in Boynton Beach, Florida. While we all worked together to complete a brand guide and archetype, email